Job Title:  T&T- Customer - M&C - Manager | Digital Marketing | Ahmedabad

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Marketing Analytics & Consulting Manager

• We are looking for an experienced Marketing Analytics and Consulting Manager with 8+ years of experience driving data-led marketing transformation across data science, marketing science, digital analytics, and AI-powered measurement solutions. Proven expertise in translating complex analytics into actionable business and budget decisions for senior stakeholders.
• Specialized in Media Mix Modeling (MMM), Media ROI Measurement, Brand & Consumer Analytics, Marketing Effectiveness, Brand Equity Modeling, Structural Equation and Path Modeling (SPSS, AMOS), and Survey-based Marketing Science. Extensive experience leading large-scale analytics engagements, developing measurement frameworks, and delivering strategic recommendations that optimize marketing investments.
• Strong capabilities in digital and media analytics, including campaign and channel performance measurement, marketing funnel analysis, KPIs maangement, executive dashboard development, and digital product management.
• Must have experience as client servicing executive and in building leadership presentations.
• Business development, pitching and sales lead nurturing are desired skillsets.
• Industry, Media Agency, Research Agency, Client side roles and startup experience will be preferred.
• Location - Ahmedabad - non-negotiable. Work all 5 days a week from office or at client office in Ahmedabad.

Location and way of working:

• Base location: Ahmedabad 
• Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
• This profile involves occasional travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.