Job Title: Senior Consultant | Adobe Target | Bengaluru | Marketing & Commerce
Skills
o 3+ year experience in Adobe Target
o 5+ year industry experience preferably in Digital Marketing
o Self-starter - Organized and highly motivated
o Experience in Adobe Target implementation using Launch or JS
o Experience in Adobe Target Web SDK
o Experience in backend end /server side deployments using SDK on Java/.Net
o Adobe Target Architect Certifications is a plus
o Ability to work with Target API
o JavaScript, jQuery, Ajax, CSS/HTML, Web services/APIs, browser compatibility iss
o Familiar with UI/UX and Mobile SDK
o Familiar with current W3C recommendations and their availability in common b
o Familiar with dynamic web development, personalization, web analytics, website
o Experience with React or Angular is a plus
o Experience on chrome profiling/light house/cross browser testing and other opti
o Experience leading small team-members in formal or informal capacity
Basic skills:
UI – Javascript, JQuery , CSS/HTML, React etc.
Adobe Target – Implementation of Activities , Target through Launch (MBOX, Profile scripts , Click tracking , Flickering issues )
Adobe Target – Well versed with different Activities , Audiences , VEC, Form Based composer
Here is the checklist for Target:
1.Check for Technical Consultant profile(involvement in JavaScript/HTML/CSS custom coding) and if the candidates are comfortable with client facing role.
2.How do they rate themselves in JavaScript out of 5?
3.Check for Target experience in a project and activities/responsibilities on Target specific project. Good to segregate in terms of – AT.js implementation/Custom code offer creation/target Recommendations/Target Mobile App, Server-side implementation/AEP – web SDK etc.
4. How many years of experience in Adobe Target?
Job Description
o Act as a Development point of contact for Adobe Experience Cloud- Business Consultants/Architects and manage technical delivery for Adobe’s clients across businesses and domains
o Primary responsibility is to develop and Implement Adobe Target Campaigns for Site Optimization and Personalization. This involves understanding business requirement, evaluating technical feasibility, offer coding, campaign creation, metrics and segments set-up and quality check & approvals. Responsibility also includes UI development for client websites as required for personalization.
o Work with Adobe Experience Cloud Business Consultants/Architects and recommend Technical best practices for optimizing/personalizing client’s digital assets across devices (Laptop, Tablets, Mobile, RWD, etc.)
o Drive standardization of coding methodology used by entire team, Create and/or Leverage strong processes and templates to deliver better quality and timely delivery
o Work with multiple Business consultants/Architects to prioritize work based on business emergency and communicate appropriate feasible timelines of delivery
o Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism
o Work and collaborate with Adobe internal teams and client partner relationships o Mentor and Coach other existing team members and new people who join the team
o Work closely with the Quality Assurance team to ensure professional delivery of technical implementations
o Own and lead the delivery of personalization projects with other stakeholders
o Own and lead innovation around personalization bringing value for delivery and customer engagement
o Deploy Adobe Target solutions on Web/Mobile and other digital properties
o Create Tests and Campaigns to target Audiences and configuring measurement parameters
o Articulate value driven for personalization to stakeholders
o Extensive knowledge of Microsoft Office o Bachelor’s/Master’s degree with equivalent work experience