Job Title:  Senior Consultant | PEGA | Bengaluru | Artificial Intelligence & Data

Job Title: Pega Customer Decision Hub (CDH) Developer / Architect

Experience: 5–8 Years

Location: Hyderabad, Bengaluru

Employment Type: Full-time | Pega CSSA, CDH

Job Summary:

We are looking for experienced Pega CDH professionals to design and implement real-time, personalized customer engagement solutions using the Pega Customer Decision Hub. The ideal candidate will have strong experience in building omni-channel decision strategies, Next-Best-Action (NBA) logic, AI/ML-based adaptive models, and integrating with external channels to drive intelligent customer journeys.

Key Responsibilities:

• Design and implement decisioning strategies using Pega CDH, including NBA and outbound campaigns.
• Build and optimize decision components like Engagement Policies, Arbitration, and AI Scoring.
• Configure Customer Profiles, Interaction History, Treatments, Channels, and Actions.
• Design and manage adaptive models, predictive models, and propensity scores.
• Collaborate with business teams to define 1:1 customer engagement use cases.
• Integrate Pega CDH with CRM, web, mobile, call center, email, and other channels.
• Participate in release planning, story grooming, and Agile ceremonies.
• Monitor and fine-tune performance of real-time decisioning solutions.
• Support CDH upgrades, environment setup, and AI Model Management.
• Ensure adherence to Pega best practices and guardrails.

Required Skills:

• 5–8 years of hands-on experience in Pega, including at least 2+ years in Pega CDH.
• Strong understanding of NBA Designer, Engagement Policies, Channels, Adaptive Decisioning, and Predictive Models.
• Experience in implementing 1:1 Customer Engagement using Pega CDH.
• Familiarity with Customer Profile Designer, Interaction History, and Proposition Management.
• Hands-on with Pega Decision Strategies, AI models, and Data Flows.
• Ability to design and configure real-time and batch decisioning.
• Good understanding of REST/SOAP APIs for channel integration.

Preferred Skills:

• Certification: Pega Certified Decisioning Consultant (PCDC) or above.
• Experience with CDH on Pega Cloud or hybrid cloud environments.
• Exposure to Web Channel Integration, Next-Best-Action Advisor, or NBA Designer for Sales/Service.
• Familiarity with Pega’s Adaptive Model Management, Ethical AI, and Bias Testing.
• Knowledge of marketing operations, segmentation, and campaign management is a plus.