Job Title:  T&T - Customer - M&C-Analyst | SFMC | Bengaluru

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

As a Analyst in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -

Job Description

Roles and Responsibilities

• Experience with Salesforce Data Cloud and its integration with Marketing Cloud Personalization for unified customer profiles and real-time activation.
• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP), including sitemap implementation, catalog setup, identity resolution, and campaign execution.
• Design, develop, and deliver real-time personalization use cases across web and mobile channels using MCP, including dynamic content, product recommendations, and behavioral targeting.
• Configure and manage sitemaps, templates, campaigns, and targeting rules to deliver 1:1 personalized experiences at scale.
• Translate business requirements into technical designs, campaign logic, and personalization rules while ensuring scalability and performance.
• Implement and manage data integrations between MCP, Data Cloud, CRM systems, and external platforms using APIs.
• Ensure data quality, identity stitching, and user profile accuracy by managing attributes, events, and data ingestion pipelines.
• Lead the technical delivery of custom MCP implementations, including server-side decisioning, triggered campaigns, and AI-driven recommendations.
• Develop and maintain custom templates and web experiences using JavaScript, HTML, and APIs within MCP.
• Work with SDKs, APIs, and web/mobile app tracking, including debugging event flows and ensuring accurate data capture.
• Strong knowledge of JSON structures, APIs, and front-end scripting (JavaScript), with working knowledge of SQL for Data Cloud integrations.
• Understand personalization design patterns, scalability considerations, and best practices for handling high-volume real-time interactions.
• Ensure compliance with data privacy, consent management, and governance standards in real-time personalization.
• Analyze campaign performance, user behavior, and engagement metrics to continuously optimize personalization strategies.
• Provide recommendations on solution architecture, performance optimization, and best practices for MCP and Data Cloud implementations.
• Demonstrated ability to design and optimize customer journeys and real-time engagement strategies using behavioral insights.

Essential Skills and experience

• 0-2 years of experience in Salesforce Marketing Cloud Personalization (Interaction Studio/MCP) with strong focus on real-time personalization and decisioning.
• Hands-on expertise in sitemap implementation, event tracking, campaign setup, and user identity resolution.
• Strong proficiency in JavaScript, APIs, JSON, and front-end technologies for building personalized digital experiences.
• Experience in integrating MCP with Data Cloud, CRM, and external systems, along with understanding of data modeling and identity stitching.
• Excellent communication, stakeholder management, and ability to translate business requirements into scalable personalization solutions.

Key Skill Required

• Experience in designing and executing real-time personalization campaigns and digital marketing strategies using MCP or similar platforms.
• Familiarity with content management systems, digital asset management, and dynamic content delivery within personalization use cases.
• Understanding of mobile, web, and social channel personalization strategies, including cross-channel user engagement.
• Knowledge of customer data models, behavioral data, and audience segmentation for driving targeted experiences.
• Experience working with marketing and brand teams to align personalization strategies with business goals and campaign objectives.