Job Title:  T&T-Customer-M&C-Consultant | Brand Strategy | Bengaluru |

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Role:Brand Strategy

Location: Bengaluru / Mumbai / Delhi

Experience: 3-5 years

Minimum Qualifications: Bachelor’s degree

Social listening & digital analytics

About the Job:

We are seeking a seasoned social media analytics consultant with detailed experience in social media strategy, analytics, and data-driven optimization. This role goes beyond execution, it focuses on designing measurement frameworks, researching consumer behaviour, and delivering insights that influence brand positioning, campaign effectiveness, and business growth. As a consultant, you will act as the bridge between data, content, and strategy, guiding both internal teams and client stakeholders on how to maximise ROI from social media investment.

Responsibilities:

Social listening

• Develop and implement social listening frameworks to track brand mentions, sentiment, and consumer conversations across channels
• Monitor cultural, competitive, and industry trends to provide early-warning signals and opportunity mapping
• Lead consumer behaviour research using digital and social data to uncover audience needs, motivations, and pain points
• Leverage tools like Brandwatch, Talkwalker, Meltwater, Sprinklr for advanced listening and reporting

Social media strategy & consulting

• Develop and implement social media measurement frameworks aligned with business objectives across channels
• Support with digital performance, campaign effectiveness, and future roadmap
• Build social media analytics models that tie directly to customer journey and business outcomes (leads, sales, awareness, reputation)
• Create social listening and sentiment analysis frameworks to inform brand strategy

Advanced analytics & insights

• Drive advanced reporting beyond vanity metrics, including attribution modelling, cohort analysis, and ROI measurement
• Build dashboards (Power BI/Tableau/Google Data Studio) for real-time visibility
• Conduct deep-dive analyses on campaigns, competitor performance, and market trends and translate complex data into actionable recommendations

Content & performance optimization

• Partner with varied teams to optimize performance across channels
• Guide experimentation frameworks (A/B testing, multivariate testing, creative heat-mapping)
• Define KPIs for different content types (thought leadership, product launches, employer branding, etc.)
• Identify content opportunities based on audience behaviour and sentiment analysis

Campaign leadership & governance

• Provide end-to-end campaign consulting, from planning to execution review
• Set up governance models for publishing, monitoring, and crisis management
• Establish best practices for organic and paid performance integration
• Align social media analytics with overall digital ecosystem (SEO, paid ads, CRM, website traffic)

Requirements:

• 4+ years of experience in social media analytics, digital strategy
• Proven expertise in analysing social media data and connecting it to business outcomes
• Proficiency in analytics platforms (Meta Insights, LinkedIn Analytics, Sprout Social, Brandwatch, Talkwalker, Google Analytics, Tableau, Power BI)
• Strong understanding of organic + paid social integration, attribution models, and ROI frameworks
• Experience in managing large-scale campaigns across geographies and industries
• Exceptional communication and storytelling skills, able to translate numbers into narratives

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