Job Title:  T&T-Customer -M&C- Consultant...Consultant | Campaign Management | Bengaluru | Marketing & Commerce

About the Job:

We are seeking a skilled SEM Consultant with a strong focus on campaign management and execution across platforms such as Google Display, DV360, Meta (Facebook & Instagram), Pinterest, TikTok, and YouTube. The ideal candidate will have a passion for digital marketing, a results-driven mindset, and expertise in managing complex campaigns.

Responsibilities:

• Campaign Execution: Set up, manage, and optimize campaigns across Google Display, DV360, Meta, Pinterest, TikTok, and YouTube.
• Targeting & Placements: Implement advanced targeting strategies, manage ad placements, and refine audience segmentation to drive campaign effectiveness.
• Data Analysis & Reporting: Monitor campaign performance, analyze key metrics (CTR, ROAS, CPA, etc.), and provide actionable insights for optimization.
• Testing & Optimization: Conduct A/B testing for creatives, audiences, and placements to improve campaign outcomes.
• Trend Monitoring: Stay updated on platform updates, industry trends, and emerging technologies to implement innovative strategies.
• Collaboration: Partner with cross-functional teams to ensure alignment with overall marketing objectives and strategies.
• Performance Reporting: Prepare and present detailed performance reports, highlighting campaign insights and improvement areas.

Requirements:

• Experience:
• 3 to 5 years of hands-on experience managing campaigns across Google Display, DV360, Meta, Pinterest, TikTok, and YouTube.
• Proven expertise in handling multi-platform campaigns with a focus on programmatic and display advertising.
• Skills:
• Strong analytical abilities to interpret campaign data and drive actionable insights.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Proficiency in tools like Google Ads, Meta Ads Manager, DV360, and TikTok Ads Manager.
• Soft Skills:
• Excellent communication skills to collaborate with stakeholders and present reports.
• Adaptability to new challenges and a proactive approach to learning.

Education: Any Graduate