Job Title:  T&T - Customer - M&C-Senior Consultant | MCN | Bengaluru

The Team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

Salesforce Marketing Cloud/ Senior Consultant with hands-on experience across Salesforce Clouds. The ideal candidate will have deep expertise in MCN, including complex data transforms, and a strong understanding of Marketing Cloud is a plus.

Job Description

Salesforce Marketing Cloud Personalization (MCP) Developer

Role Overview

We are seeking a skilled Salesforce Marketing Cloud Personalization (MCP) Developer with hands-on experience in Einstein Personalization to deliver real-time, behavior-driven customer experiences across digital channels.

The role focuses on implementing personalization strategies, campaign execution, and front-end integrations to enhance customer engagement and conversion.

Key Responsibilities

• Develop and implement sitemaps to track user behavior and capture interaction events across web/mobile platforms
• Design and execute personalized campaigns, including dynamic content, templates, and targeted experiences
• Build and manage product catalogs, attributes, and recommendation strategies
• Create and maintain custom user attributes and event schemas
• Define and implement audience segmentation based on behavioral and contextual data
• Develop and manage decision strategies for content, offers, and recommendations
• Conduct A/B testing and experimentation to optimize campaign performance
• Integrate personalization solutions with external systems using APIs and SDKs

Required Skills & Experience

• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio)
• Strong proficiency in JavaScript, HTML, CSS
• Experience in event tracking, sitemap configuration, and web SDK implementation
• Expertise in catalog setup, user attributes, and campaign configuration
• Strong understanding of real-time personalization and decisioning frameworks
• Experience with A/B testing and campaign optimization techniques
• Familiarity with REST APIs and third-party integrations 

Preferred Qualifications

• Experience with Einstein Personalization / AI-driven recommendations
• Exposure to multi-channel personalization (web, mobile, email)
• Understanding of customer journey orchestration
• Knowledge of Salesforce ecosystem 

Key skills required: 

• Ability to understand requirements and prepare effort estimates and overall system design.
• Should have managed clients and lead a multi member team on the last few projects.
• Demonstrated project discipline and experience. Must be organized, focused, and driven toward established deliverable dates.
• Aware of implementation best practices on Force.com platform and Salesforce.
• Ability to develop all project related documents like requirement document, system design document, use cases, test plan, training manual etc.
• Handling a team and also responsible for client deliverables.

 We are seeking a skilled Salesforce Loyalty Cloud Developer with hands-on experience in Data Processing Engine (DPE), Decision Tables, and Business Rules to design, implement, and optimize loyalty programs. The ideal candidate will work closely with business and marketing teams to enable personalized customer engagement using Salesforce Data Cloud and decisioning capabilities.

Desired Qualifications: 

Developer – 5 - 7 years of experience   

Professional Qualification - B.E./B.Tech/MCA/MBA/MS

Good verbal and written communication skills

Location and way of working: 

• Base location: Pan India
• This profile does not involves travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

Your role as a Senior Consultant:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive.