Job Title:  T&T - Customer - M&C-Senior Consultant | Salesforce Marketing Cloud | Chennai

Your potential, unleashed.

India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realize your potential amongst cutting edge leaders, and organizations shaping the future of the region, and indeed, the world beyond.

At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.

The Team

Deloitte’s Technology & Transformation practice can help you uncover and unlock the value buried deep inside vast amounts of data. Our global network provides strategic guidance and implementation services to help companies manage data from disparate sources and convert it into accurate, actionable information that can support fact-driven decision-making and generate an insight-driven advantage. Our practice addresses the continuum of opportunities in business intelligence & visualization, data management, performance management and next-generation analytics and technologies, including big data, cloud, cognitive and machine learning. 

SFMC Developer:

RESPONSIBILITIES:

• Build, test and deploy personalized email marketing modules via SFMC Content Builder.
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
• Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
• Lead the socialization and roll out of the email module library to stakeholders across the organization and key agency partners
• Own and manage ongoing requests for new modules or updates to existing content
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Ensure design and email layout is optimized, renders and functions correctly across multiple email clients, and is mobile friendly—strong attention to detail, QA, and visual aspects utilizing tools such as Litmus
• Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
• Is knowledgeable of privacy policies and anti-spam laws and regulations, including but not limited to CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent
• Assist in designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response. Update training documentation for the internal design team
• Ability to interpret analytics/trends and identify actionable insights
• Understanding of A/B and multivariant testing as well as tracking and tagging best practices
• Knows setup regarding SAP, private domain, registered domain, IP setup, IP warm up plan, email deliverability, email logs
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action

Required Skills

• 5+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio (MCP) /Customer 360 Audiences a plus)
• Extensive experience working with enterprise Marketing Cloud environments with multiple business units
• Advanced knowledge of software architecture, design, and business processes
• Extensive experience with SFMC REST and SOAP API data transmission protocols
• SFMC Email Specialist/Consultant/Developer/Administrator Certifications strongly preferred.
• Translate technical implications and options into business impact statements.
• 2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
• Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS.
• Basics of Java, React is nice to have.
• Mulesoft Implementation knowledge is a plus

Certifications (Must Have)

• Marketing Cloud developer
• Marketing Cloud Administrator

Education: B.E/B.Tech/M.Tech

How you’ll grow

Connect for impact

Our exceptional team of professionals across the globe are solving some of the world’s most complex business problems, as well as directly supporting our communities, the planet, and each other. Know more in our Global Impact Report and our India Impact Report.

Empower to lead

You can be a leader irrespective of your career level. Our colleagues are characterised by their ability to inspire, support, and provide opportunities for people to deliver their best and grow both as professionals and human beings. Know more about Deloitte and our One Young World partnership.

Inclusion for all

At Deloitte, people are valued and respected for who they are and are trusted to add value to their clients, teams and communities in a way that reflects their own unique capabilities. Know more about everyday steps that you can take to be more inclusive. At Deloitte, we believe in the unique skills, attitude and potential each and every one of us brings to the table to make an impact that matters.

Drive your career

At Deloitte, you are encouraged to take ownership of your career. We recognise there is no one size fits all career path, and global, cross-business mobility and up / re-skilling are all within the range of possibilities to shape a unique and fulfilling career. Know more about Life at Deloitte.

Everyone’s welcome… entrust your happiness to us                                                                                                                                                                                                                                                             

Our workspaces and initiatives are geared towards your 360-degree happiness. This includes specific needs you may have in terms of accessibility, flexibility, safety and security, and caregiving. Here’s a glimpse of things that are in store for you. 

Interview tips

We want job seekers exploring opportunities at Deloitte to feel prepared, confident and comfortable. To help you with your interview, we suggest that you do your research, know some background about the organisation and the business area you’re applying to. Check out recruiting tips from Deloitte professionals.