Job Title: T&T - Customer - M&C-Senior Consultant | SFMC | Delhi CEC | Marketing & Commerce
T&T - Customer - M&C-Senior Consultant | SFMC | Delhi CEC | Marketing & Commerce
• Job requisition ID : 103532
• Location: Delhi CEC
• Entity: Deloitte Touche Tohmatsu India LLP
The team
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Your work profile
Key skills required:
As a Senior Consultant in our M&C:AMC Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
Salesforce Martech specialist for AGCO
1 Data Cloud and 1 Marketing Cloud
Job Title:
Salesforce Marketing Cloud Developer
Location:
Bangalore, India
Job Summary
We are seeking a skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to join our team. The SFMC Developer will be responsible for implementing, maintaining, and optimizing marketing automation campaigns within the Salesforce Marketing Cloud platform. This role involves leveraging SFMC tools and technologies, such as Email Studio, Journey Builder, Automation Studio, and SQL, to design, build, and manage personalized and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management. As an SFMC Developer, you will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth.
Job Description
Roles and Responsibilities
- Experience with Salesforce Data Cloud
- Experience with Salesforce Marketing Personalisation/Interaction Studio Tool.
- Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder™, Cloud Pages, SMS, WhatsApp and push notification campaigns.
- Deep understanding of data modelling, integration architectures and data governance best practices.
- Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
- Translate client requirements in detail, well to understand technical and functional documentation.
- Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
- Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
- Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
- Experience on Website and mobile app event tracking, API integrations and SDKs.
- Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
- Awareness of developing AMP scripts in journey builder or profile segmentation.
- Understanding of key design patterns and large data volume limitations and best practices.
- Understanding of data sharing and visibility considerations and how these play into platform architecture.
- Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
- Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.
Essential Skills and experience
· 5 to 7 years of experience in SFMC (Email Studio, Journey Builder, CDP, Einstein, Automation studio, AMPscript, SSJS, SQL, HTML/CSS etc.)
· Experience in gathering and documenting requirements for marketing applications
· Full life cycle implementation experience using various SDLC methodologies.
· Excellent communication skills in both verbal and written English
· Strong customer service focus
· Engaging and friendly personality
· Collaborative, flexible and a team player
Desirable Skills and experience
· Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
· Experience with technologies and processes for content management systems, digital asset management software, web content management
· Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
· Experience with marketing customer data models
Key Competencies
- Strong expertise in behavioral targeting and AI-driven personalization.
- Ability to translate business requirements into scalable personalization use cases.
- Detail-oriented with strong debugging and problem-solving skills.
- Effective collaboration with marketing, product, and engineering teams.
Nice to Have
- Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
- Exposure to CDPs or Data Cloud implementations.
- Knowledge of HTML/CSS and front-end frameworks.
- Understanding of privacy and consent frameworks (GDPR, etc.).
- This profile does not involve extensive travel for work.
- Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.
Education: B.Tech.B.E
Your role as a Senior consultant:
We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.
In addition to living our purpose, Senior Executive across our organization must strive to be:
- Inspiring - Leading with integrity to build inclusion and motivation.
- Committed to creating purpose - Creating a sense of vision and purpose.
- Agile - Achieving high-quality results through collaboration and Team unity.
- Skilled at building diverse capability - Developing diverse capabilities for the future.
- Persuasive / Influencing - Persuading and influencing stakeholders.
- Collaborating - Partnering to build new solutions.
- Delivering value - Showing commercial acumen
- Committed to expanding business - Leveraging new business opportunities.
- Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
- Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
- Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for the success of engagement(s)
- Managing change - Responding to changing environment with resilience
- Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
- Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
- Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
- Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.
