Job Title: T&T - Customer - M&C-Senior Consultant | SFMC | Delhi CEC
Your potential, unleashed.
India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realize your potential amongst cutting edge leaders, and organizations shaping the future of the region, and indeed, the world beyond.
At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.
The Team
Deloitte’s Technology & Transformation practice can help you uncover and unlock the value buried deep inside vast amounts of data. Our global network provides strategic guidance and implementation services to help companies manage data from disparate sources and convert it into accurate, actionable information that can support fact-driven decision-making and generate an insight-driven advantage. Our practice addresses the continuum of opportunities in business intelligence & visualization, data management, performance management and next-generation analytics and technologies, including big data, cloud, cognitive and machine learning.
Salesforce Martech specialist for PepsiCo.
Job Description for SFMC and MC Next Sr. Developer
We are seeking a Senior Developer, SFMC and Salesforce Marketing Cloud Next/Advanced to lead the development of omni-channel marketing cloud solutions.
This role will be responsible for building scalable, data-driven customer experiences across Email, Mobile, Web, and Mobile Push, leveraging SFMC and Salesforce Marketing Cloud Next capabilities.
The ideal candidate combines strong technical depth, platform development expertise, and domain knowledge in marketing.
Key Responsibilities
1. Solution Implementation
- Design and implement scalable solutions in SFMC and Salesforce Marketing Cloud (Next).
- Develop complex journeys using Journey Builder and Salesforce Flows and real-time triggers.
- Build Apex, AMPscript, SSJS, SQL, and API-driven integrations.
3. Data & Integration
- Implement data extensions and attributes as per the design created by the Architect
- Implement API integrations with external systems.
- Optimize segmentation logic and performance.
4. Deliverability & Performance Optimization
- Contribute to monitoring spam complaints, domain/IP reputation.
- Optimize email rendering and engagement using Litmus
- Help ensure compliance with GDPR, CAN-SPAM, and regional regulations.
5. DevOps & Governance
- Implement DevSecOps best practices.
- Enforce coding standards and documentation practices.
6. Marketing Cloud Next /Advanced
- Design and manage record-triggered and event-driven automations using Salesforce Flow, integrating seamlessly with Salesforce Data Cloud for real-time customer journeys.
- Develop scalable business logic using Salesforce Apex, including Apex-Defined Variables to handle data
- implement event-triggered personalization flows leveraging data, events, and API orchestration
Skills/Experience
- Bachelor’s degree in IT, Computer Science or equivalent with 7+ years of IT experience and minimum 4 years’ experience with Salesforce Marketing Cloud
- Thorough knowledge of the Salesforce Marketing Cloud (SFMC) platform and understanding of core email marketing and automation concepts
- Experience with Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder and Audience creation for Advertising Studio.
- Proficient in HTML, CSS, JavaScript, and Amp Scripting for email development
- Attention to detail and experience in email testing and debugging using Litmus
- Understanding of Salesforce best practices for marketing automation
- Ability and desire to work with a high degree of independence and ownership in a geographically distributed team consisting of other developers and project management resources
- Excellent written and verbal communication skills
- Experience with Mobile SDK will be an advantage
Education: B.E/B.Tech/M.Tech
How you’ll grow
Connect for impact
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Drive your career
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