Job Title:  T&T - Customer - M&C-Senior Consultant | Salesforce Marketing Cloud | Delhi

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

As a Senior Consultant in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -

Braze Specialist

Segment Implementation & SDK Management

·      Implement and maintain Twilio Segment solutions, including:

o  Analytics.js for web platforms

o  Mobile SDKs (iOS, Android, React Native)

·      Design and deploy event tracking architecture:

o  Configure and manage “Track,” “Identify,” and “Group” events

o  Ensure compliance with the defined global tracking schema

·      Troubleshoot and resolve tracking and identity stitching issues using:

o  Browser developer tools

o  Segment Debugger

o  Network proxy tools (e.g., Charles, Fiddler)

·      Configure and maintain data destinations:

o  Ensure accurate data mapping to Braze and data warehouse systems (Snowflake, BigQuery)

·      Collaborate with product engineering teams to ensure efficient instrumentation

2. Braze Development & Personalization Services

·      Develop and maintain personalized customer engagement logic:

o  Write advanced Liquid scripts for dynamic content across channels (email, push, in-app)

·      Implement API-driven personalization:

o  Configure Connected Content for real-time data integration (e.g., inventory, store data, loyalty information)

·      Design, build, and optimize multi-step customer journeys (Braze Canvas):

o  Trigger journeys based on real-time Segment events

o  Implement branching logic and personalization rules

·      Conduct rigorous QA and testing:

o  Validate rendering and functionality across devices and platforms

o  Ensure pixel-perfect output and error-free personalization

3. Data Hygiene & Platform Integrity

·      Maintain and audit Segment Tracking Plan:

o  Identify and remove unused or obsolete events

o  Ensure data consistency, accuracy, and usability

·      Support frontend tracking implementation:

o  Assist with JavaScript-based tracking logic

o  Enable custom styling for in-app experiences using HTML/CSS

·      Manage mobile-specific configurations:

o  Push notification tokens

o  Deep linking (Universal Links, App Links)

o  Application lifecycle tracking events

·      Ensure ongoing data integrity and reliability across all systems

Your role as a Senior consultant:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for the success of engagement(s)
• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.