Job Title:  T&T- Customer-Marketing & Commerce-Manager | Adobe Marketo | Delhi |

Your potential, unleashed.

India’s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.

At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.

What impact will you make?

Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services, Deloitte is where you’ll find unrivaled opportunities to succeed and realize your full potential

Deloitte is where you’ll find unrivaled opportunities to succeed and realize your full potential.

The Team
 

Deloitte Digital has created a new model for a new age: the creative digital consultancy. We're transforming the digital journey in a way an agency or traditional consultancy alone cannot–now leaders across their entire organization can come to one place to have their ambitions brought to life. We combined the creative and digital capabilities of our studios and the broad reach of an advertising agency with the technical experience, deep business strategy, and relationships of one of the world's largest consultancy to create something that is so much more than the sum of its parts. We can help you imagine bigger and scale as your business grows. Learn more about Digital  

Work you’ll do

Role: Manager

• Education: Graduate
• Exp: 8+ years
• Location: Delhi

1. 8+ years of experience in marketing automation strategy and campaign operations, with deep knowledge of Marketo EngageExpertise in operationalizing nurture programs, lead scoring, and lifecycle models in Marketo with tight CRM integrationsManaged campaign strategy, execution, and reporting for both inbound and outbound programs
2. Responsible for end-to-end Marketo operations including data hygiene, segmentation, email deliverability, and compliance (GDPR/CCPA)Experience in technical setup including custom fields, tokens, dynamic content, and smart campaignsStrong understanding of campaign KPIs and ability to provide actionable optimization recommendations
3. Lead, develop, and coach a high-performing team of Marketo Experts Empower team members to meet their revenue targets through deep collaboration, strategic consultation, and insight generation.  
4. Deliver revenue targets through the development, management, execution, and optimization of Marketo programs, assets, workflows, and triggers  
5. Consult stakeholders on audience strategy, message and content alignment, segmentation, privacy, and data governance across paid and owned channels 
6. Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene, and troubleshooting  
7. Ensure delivery of best-in-class communications, with a strong eye for user experience, user journey, and product alignment  
8. Ensure flawless execution of programs for all marketing assets such as emails, landing pages, and automation workflows.
9. Partner with Platform Ops and Lead Management to optimize the lead generation engine. Deep technical knowledge of Marketing Automation (Marketo Certified Expert preferred) and CRM tools to execute, troubleshoot, and track demand gen campaigns 
10. Strong interpersonal skills to build rapport with Marketing, Web, Data, Sales, and IT to drive results and lead adoption through collaboration within cross-functional teams 
11. Possess best practices insights regarding email campaigns, nurtures, list management, data quality, optimization, privacy, etc. Experience building, executing, and tracking multi-channel (organic and paid) marketing programs 
12. Experience leading end-to-end execution of projects/programs Extreme ownership of results and projects, as an individual and a team unit Data-driven mindset and practice with a desire to learn and grow Effective communication, presentation, and documentation skills  
13. Exceptional ability to manage deadlines and priorities 
14. Partner with Reporting & Analytics for actionable business insights Lead campaign intake/management and ownership of QA process/governance
15. Track weekly project capacity, velocity, and accuracy Provide day-to-day operational administration