Job Title:  Associate Director | Vulnerability Assessment & Penetration Testing (VAPT) | Hyderabad | Cyber Defen

Brand Go-to-Market and Eminence

·      Work with market offering leaders to chalk out the overall brand go-to-market and narrative strategy based on business priorities and market opportunities

·      Understanding of the cybersecurity market landscape, both from the demand and the supply side

·      Create plans for execution, with detailed conceptualization of all major marketing and eminence initiatives and campaigns and work with business, marketing, and sales team to execute the plans

·      Co-design eminence and customer experience programs, with a well thought objective, approach, agenda, and outcomes, and provide support in execution

·      Identify marquee events, and help orchestrate participation, in collaboration with multiple teams

·      Foster relationships with industry bodies, and chalk out areas of engagement, such as joint eminence efforts (roundtables, roadshows, reports)

·      Act as an SME, knowledge partner and key point of contact for the internal marketing teams, to help orchestrate implementation