Job Title: T&T -Customer-M&C-Associate Director | Salesforce Marketing Cloud | Kolkata |

Job requisition ID :: 86860

Date: Aug 7, 2025

Location: Kolkata

Designation: Associate Director

Entity: Deloitte South Asia LLP

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Deloitte is where you’ll find unrivaled opportunities to succeed and realize your full potential.

The Team

Deloitte Digital has created a new model for a new age: the creative digital consultancy. We're transforming the digital journey in a way an agency or traditional consultancy alone cannot–now leaders across their entire organization can come to one place to have their ambitions brought to life. We combined the creative and digital capabilities of our studios and the broad reach of an advertising agency with the technical experience, deep business strategy, and relationships of one of the world's largest consultancy to create something that is so much more than the sum of its parts. We can help you imagine bigger and scale as your business grows. Learn more about Digital

Job Title: Salesforce Multi Cloud Associate Director

Location:Delhi / Bangalore, India

Exp: 15+ Years

Education: Graduate

Job Summary

We are seeking a skilled and motivated Salesforce Marketing Cloud (SFMC) Manager to join our team. The SFMC Manager will be responsible for implementing, maintaining, and optimizing marketing automation cross cloud campaigns within the Salesforce clouds including Marketing cloud, Marketing cloud Personalization, Data Cloud and Sales/Service Clouds. This role involves leveraging SFMC tools and technologies, such as Email Studio, Journey Builder, Automation Studio, ,SQL, Data Lake Object, Data Model Objects , Calculated Insights, Identity Resolutions, Matching and Merging, Segmentation, Activation, Einstein Recipes to design, build, and manage personalized campaigns and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management. As an SFMC Manager, will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth.

Job Description

Roles and Responsibilities

Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder™, Cloud Pages, SMS, and push notification campaigns.
Experience with Salesforce Data Cloud or any other Customer Data Platform software.
Deep understanding of data modelling, integration architectures and data governance best practices.
Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
Translate client requirements in detail, well to understand technical and functional documentation.
Implement data integration processes to bring together data from various sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
Experience on Website and mobile app event tracking, API integrations and SDKs.
Experience on Salesforce connectors, scripting languages, knowledge of JSON data structure and should be excellent with SQL.
Understanding of key design patterns and large data volume limitations and best practices.
Understanding of data sharing and visibility considerations and how these play into platform architecture.

· Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud etc.) to push/pull data

· Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

· Experience in Real Time Integration Management like Marketing Cloud Personalization and ability to design and develop 1:1 customer experience, channel optimization and configure next best action on salesforce marketing cloud platform.

· Experience in Persona Building, Data Activation, Personalization, manage delivery and generate insights using Audience Studio

Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.

Essential Skills and experience

· 10 to 13 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc.), Data Cloud, MCP

· Experience in gathering and documenting requirements for marketing applications

· Full life cycle implementation experience using various SDLC methodologies.

· Excellent communication skills in both verbal and written English

· Experience to participate in the proposals and estimations

· Strong customer service focus

· Engaging and friendly personality

· Collaborative, flexible and a team player

Desirable Skills and experience

· Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.

· Experience with technologies and processes for content management systems, digital asset management software, web content management

· Experience with technologies and processes for mobile, loyalty and social media technologies, solutions, and strategies

· Experience with marketing customer data models

How you’ll grow

At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there’s always room to learn. We offer opportunities to help build world-class skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Centre.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our purpose

Deloitte is led by a purpose: To make an impact that matters.

Every day, Deloitte people are making a real impact in the places they live and work. We pride ourselves on doing not only what is good for clients, but also what is good for our people and the

Communities in which we live and work—always striving to be an organization that is held up as a role model of quality, integrity, and positive change. Learn more about Deloitte's impact on the world

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