Job Title:  Enabling Areas | Chief Growth Office | Assistant Manager | Alliance Marketing

Job description for Alliances Marketing Executive

Marketing, Brand & Communications

Title: Assistant Manager

Location: Mumbai

Role: Alliances Marketing, Enabling Areas - Marketing, Brand & Communications

Introduction:

Deloitte India is looking for an Assistant Manager to join our Alliances Marketing team. In this role, you will be responsible for creating and executing innovative marketing strategies to support our strategic alliances with key technology partners. The ideal candidate will be a self-starter with a strong understanding of technology marketing, excellent content creation skills, and the ability to manage multiple internal and external stakeholders. This is an exciting opportunity to contribute to the growth of Deloitte India through impactful marketing campaigns, thought leadership content, and partner engagement.

Responsibilities:

·      Develop and execute marketing campaigns that promote Deloitte’s alliances with key technology partners, ensuring alignment with business objectives.

·      Create compelling content for various platforms including Deloitte website, social media, email campaigns, case studies, blogs, whitepapers, and reports.

·      Collaborate with internal teams (sales, business development, leadership) and external alliance teams to design and deliver co-branded marketing assets.

·      Support content development for video interviews, media interviews, and storyboarding for video content.

·      Drive joint marketing initiatives with strategic partners, including webinars, events, and other promotional activities.

·      Help in creating marketing collaterals (e.g., brochures, infographics, presentations) to support campaigns and enhance brand visibility.

·      Assist in managing the lead generation process, tracking the effectiveness of campaigns and initiatives, and optimizing for better results.

·      Engage with internal stakeholders and alliance partners to ensure alignment and maximize the impact of joint marketing efforts.

·      Monitor industry trends and competitors to identify new marketing opportunities within the technology space.

·      Reporting and Dashboards: Create detailed reports and dashboards to track the performance of marketing initiatives, measure KPIs, and provide insights for optimization and future campaigns.

·      Email Marketing Tools: Utilize tools like Marketo, Eloqua, or similar platforms to manage and optimize email marketing campaigns, ensuring successful execution and lead nurturing.

·      Vendor and Operations Coordination: Collaborate with the operations team for invoicing, purchase orders, and tracking marketing budgets. Manage external vendors and agencies for campaign execution and creative assets.

Qualifications:

·      Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree is a plus.

·      4-6 years of experience in marketing or sales excellence, with a focus on technology marketing or working with strategic alliances.

·      Strong content creation skills with experience writing for multiple platforms including social media, email, case studies, blogs, and whitepapers.

·      Strong understanding of alliance marketing and sales funnel

·      Ability to design and create marketing collateral; proficiency in tools like Canva, Adobe Suite, or similar design platforms is a plus.

·      Familiarity with technology platforms and understanding of tech industry trends.

·      Experience with lead generation, campaign management, and performance tracking.

·      Proven ability to manage external vendors and agencies to deliver high-quality marketing campaigns.

·      Strong communication and interpersonal skills, with the ability to work in a cross-functional environment.

·      Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

Qualities:

·      Self-Starter: Ability to take initiative and work independently with minimal supervision, showing ownership and accountability in your work.

·      Creative Thinker: Strong ability to ideate, create innovative marketing content, and bring fresh perspectives to the table.

·      Strong Communicator: Excellent verbal and written communication skills, with the ability to create clear, concise, and compelling content.

·      Team Player: Comfortable working with multiple stakeholders and cross-functional teams to drive marketing objectives forward.

·      Adaptable: Comfortable in a fast-paced, dynamic environment, and able to pivot quickly to meet changing business needs.

·      Detail-Oriented: Strong attention to detail, particularly when developing content and designing marketing materials.

·      Tech-Savvy: In-depth understanding of technology marketing and the ability to adapt to new digital tools and platforms.

·      Results-Oriented: Driven to measure and optimize campaign performance to achieve the desired outcomes.

·      Analytical Mindset: Ability to analyze data, create meaningful reports, and use insights to drive decision-making.

·      Vendor Management Skills: Ability to work with external agencies and vendors to ensure project milestones are met, and campaigns are executed seamlessly.

·      Sales Driver: Support business teams with opportunities / marketing campaign which boosts sales