Job Title:  T&T- Customer-M&C-Consultant | Digital Marketing | Mumbai

The Team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Your work profile

As a  Consultant in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -

Education: B.E/B.Tech/M.Tech

Your role as a consultant:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for

the success of engagement(s)

• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviors and attitudes to become more inclusive. 

Position Summary

As a SEO and GBP Consultant, you will own local search strategy and operations across Google Business Profile for enterprise brands with multi-location footprints. You will drive listings accuracy, local ranking improvements, UGC/review management, and GBP analytics to impact footfall and local conversions.

Key Responsibilities

·      Audit and optimize GBP listings at scale (NAP consistency, categories, attributes, products/services, photos, posts).

·      Develop local SEO strategy: proximity, prominence, relevance; on-page/local signals, and citation management.

·      Implement location data pipelines/feeds (APIs/ bulk upload) and governance for accurate, timely updates.

·      Design review management workflows: response playbooks, escalation, and insights mining from UGC.

·      Set up tracking/UTMs, GA4 integration, and dashboards for calls, directions, website clicks, and conversions.

·      Monitor ranking and competitiveness; run experiments (posts/offers, Q&A, photos) and report impact.

·      Partner with legal/brand/comms for compliant content and reputation management.

Qualifications — Required

Having experience in Martech, and Marketing Science.

·      3–6+ years in Local SEO/GBP for multi-location enterprises or large agencies.

·      Deep understanding of GBP features, guidelines, suspensions/reinstatements, and spam/spoof mitigation.

·      Hands-on with location data tools/platforms (e.g., Yext, Uberall, SOCi) and GBP APIs/bulk workflows.

·      Proficiency with GA4, GSC, and local rank tracking tools; strong UTM discipline and reporting.

·      Excellent written communication for public-facing review responses and client stakeholder updates.

Qualifications — Preferred

·      Experience integrating GBP data with CDPs/CRMs and building incrementality tests for local activations.

·      Sector experience in retail, QSR, BFSI, healthcare, or automotive.

Professional Skills & Competencies

·      Operational rigor, attention to detail, crisis management, data-driven storytelling, stakeholder influence.

Tools & Technologies

Google Business Profile, GA4, Google Search Console, Looker Studio, Yext/Uberall/SOCi, local rank trackers, Sheets/Excel, basic SQL/Python (nice to have).