Job Title:  T&T_Customer_M&C - Manager | Adobe Experience Manager (AEM) | Mumbai

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Key Responsibilities:

Role Overview: Senior Adobe Analytics Developer (with minimum 7-10+ years of experience), who will be responsible for designing, implementing, and managing Adobe Analytics solutions, ensuring accurate data collection and providing actionable insights.

Implementation & Configuration:

• Design and implement Adobe Analytics solutions, including tag management and tracking on various digital platforms including web, mobile, and apps.
• Design and deploy complex tracking solutions using Adobe Launch, including custom code development and debugging
• Configure and manage Adobe Analytics reporting suites, including custom variables, events and metrics.
• Configure and maintain Adobe Analytics reports and dashboards.
• Develop and integrate custom solutions using JavaScript, HTML and other web technologies to extend Adobe Analytics capabilities.
• Experience integrating Adobe Analytics to Adobe Experience Cloud Solutions, Adobe Experience Platform solutions as well as third party solutions.

Data Layer and Tag Management:

• Develop and maintain robust data layer specifications to ensure accurate and consistent data collection.
• Implement and manage Adobe Launch rules, data elements and extensions to support dynamic tracking requirements.
• Troubleshoot and resolve technical issues related to tag management and data collection.

Data Analysis & Reporting:

• Analyse large datasets to identify trends, patterns and opportunities for optimization.
• Develop custom reports and dashboards in Adobe Analytics to meet advanced business needs and objectives.
• Utilize Adobe Analysis Workspace to create and optimize complex visualizations and data analyses.

Technical Expertise:

• Advanced proficiency with Adobe Analytics, Adobe Launch, and related Adobe Experience Cloud tools.
• Strong knowledge of JavaScript, HTML5, CSS and web technologies
• Experience with SQL, ETL processes and data warehousing is advantageous
• Develop and maintain Adobe Analytics tracking specifications and documentation.
• Ensure data accuracy and integrity through rigorous testing and validation.

 Collaboration & Support:

• Collaborate with developers to integrate Adobe Analytics with other systems and tools.
• Troubleshoot and resolve technical issues related to Adobe Analytics implementation.

Analytical Skills:

• Strong analytical and problem-solving skills with the ability to interpret complex data and provide actionable insights.
• Ability to handle large datasets and perform advanced data analysis.

Location and way of working:

• Base location: Mumbai
• Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
• This profile involves occasional travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.