Job Title:  T&T_Customer_M&C - Senior Consultant | Adobe Marketo | Mumbai

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Key Responsibilities:

• Setup, test, deploy, monitor, track reports on Marketo programs and campaigns for email, webinar, tradeshow, advertising, blog, social media, and website activities
• Develop and implement strategy for ongoing control, maintenance and enhancement of marketing database process in the Marketo platform
• Creating and building demand generation campaigns within Marketo
• Communicating with clients to manage expectations, deliverables and modifications to their existing CRM and Marketo
• Implementing all facets of the various platforms such as lead scoring, lead nurturing, automation, progressive profiling
• Aware of all new technologies and vendor relationships to enhance campaign performance
• Understand Customers Digital marketing and experience goals/objectives and recommend how Marketo can address the customer’s pain points.

Qualifications:

• 6+ Years of experience in Marketing Automation solutions
• Marketo Expert Certification compulsory & required
• Strong program development and management skills
• Knowledge of enterprise systems, Marketing Automation, CRM, and ERP;
• Experience with Salesforce.com is a plus
• Self-motivated and self-managed - capable of multi-tasking and accepting change both in tasks and schedule

Soft Skills:

• Strong documentation, presentation and communication skills
• Ability to build relationships through objective communication
• Ability to work with people from different backgrounds – digital, web-dev, creative, strategy and architecture
• Self-motivated, enthusiastic, strong interpersonal skills and a good team player.
• 6+ years of customer marketing, demand generation, and/or other relevant marketing
• Experience successfully working in fast –paced environment with minimal guidance
• Flexible, can-do attitude, with ability to learn and thrive in highly dynamic environment
• 6+ years of experience in campaign operations using Adobe Marketo, supporting B2B/B2C marketing efforts

Location and way of working:

• Base location: Mumbai  
• Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
• This profile involves occasional travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.