Job Title:  T&T_Customer_M&C - Senior Consultant | Brand Strategy | Mumbai

         The team

       Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

         Your work profile

         As a Senior Consultant in our M&C Team, you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -

            Key Responsibilities:

We’re looking for a Brand Strategist / Planner who can turn insights into sharp brand thinking and ideas into scalable strategies. This role sits at the intersection of brand, business and culture, working closely with creative, client and consulting teams to shape meaningful brand narratives and growth strategies for some of the most ambitious brands in India and beyond. 

              What you’ll do 

• Build brand strategies grounded in consumer insights, category understanding and business objectives 
• Develop positioning, brand architecture, messaging frameworks and communication strategies 
• Conduct competitive analysis, cultural and trend mapping and audience segmentation 
• Translate research into clear strategic narratives, frameworks and presentations 
• Partner with creative, content, digital and experience teams to bring strategies to life 
• Contribute to pitches, proposals and thought leadership for new business and existing clients 
• Work across industries including B2B, B2C, tech, energy, financial services, lifestyle and platforms 

              What we’re looking for 

• ~6 years of experience in brand strategy, planning, advertising, consulting or digital strategy 
• Anticipates client and business needs instead of waiting for briefs 
• Strong understanding of brand building, consumer behaviour and communication strategy 
• Drives clarity in ambiguity and aligns stakeholders around a shared direction 
• Ability to think structurally and creatively at the same time 
• Proven experience in developing positioning, storytelling and go-to-market strategies 
• Comfort with data, insights and qualitative research 
• Holds high standards for quality, rigor and storytelling in every deliverable 
• Excellent presentation and articulation skills 
• Experience working with cross-functional teams and senior stakeholders 

              Nice to have 

• Experience in agency, consulting or digital-first environments 
• Exposure to B2B and platform brands 
• Ability to build strategic frameworks and tools, not just decks 
• A strong point of view on culture, technology and brands 

              Location and way of working:

• Base location: Mumbai
• Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
• This profile involves occasional travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.

         Your role as a Senior Consultant:  

We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.

In addition to living our purpose, Senior Executive across our organization must strive to be:

• Inspiring - Leading with integrity to build inclusion and motivation.
• Committed to creating purpose - Creating a sense of vision and purpose.
• Agile - Achieving high-quality results through collaboration and Team unity.
• Skilled at building diverse capability - Developing diverse capabilities for the future.
• Persuasive / Influencing - Persuading and influencing stakeholders.
• Collaborating - Partnering to build new solutions.
• Delivering value - Showing commercial acumen
• Committed to expanding business - Leveraging new business opportunities.
• Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization.
• Effective communication – Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities.
• Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for the success of engagement(s)
• Managing change - Responding to changing environment with resilience
• Managing Quality & Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
• Strategic Thinking & Problem Solving - Applying strategic mindset to solve business issues and complex problems.
• Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte.
• Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.