Job Title:  T&T- Customer- M&C - Senior Consultant | SEO Specialist | Pune

Join our team as an SEO Sr. Consultant, where you'll play a pivotal role in shaping and executing comprehensive SEO strategies including managing end-to-end SEO+AEO activities, staying ahead of emerging industry trends. Collaborate with cross-functional internal teams and external agencies to drive successful SEO+AEO projects, ensuring optimal organic traffic growth and alignment with digital marketing goals. If you thrive in a fast-paced environment, possess a keen eye for detail, and are ready to adapt to evolving challenges, this is the perfect opportunity for you.

Location: Pune

Experience: 3-8 years

Minimum Qualifications: Graduate/ postgraduate

Responsibilities:

• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, optimized content related to search marketing.
• Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

Requirements:

• Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results.
• Must be a ‘content strategist’ with a deep understanding of Search-driven content architecture, user intent, and buying journeys.
• Must be able to define content themes, keyword strategies and map content strategically to buying journeys.
• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Good to have an understanding of HTML, CSS, JavaScript
• Can easily collaborate with different teams within the organization
• Have advanced analytical and problem-solving skills
• Ability to thrive in a fast-paced environment.
• Willingness to learn and adapt to recurring challenges on a day-to-day basis.